The Brightfire Lighter is being advertised as a rechargeable dual lighter and torch that doesn’t use fuel. Thousands of online shoppers have come across Ads for this product online and are wondering if it’s indeed fuel-free. ¬†Well, the short answer is NO! Read on for more details about this product.

About Brightfire Lighter

Sold on buybrightfire.com, this lighter is labelled an electric lighter that is 20 times more powerful than regular lighters. The website claims it is rechargeable, windproof and waterproof. To use, buyers are instructed to use USB cord to charge it to capacity, nothing more.

Other features advertised are;

  • soft adjustable flame
  • safety lock
  • 300+ uses on first charge
  • military grade material

Not having to worry about when the gas in a lighter will finish sounds pretty good to me, curious I decided to try it out.

Is The Brightfire Lighter a Scam?

Though a fanciful torch-shaped lighter, Brightfire lighter falls into the category of product scam. It’s falsely advertised as a rechargeable lighter whereas it uses butane. The USB port for charging doesn’t work, and the instruction manual explicitly warns ‘don’t overfill with butane’.

Buybrightfire.com promises a 30 days money-back guarantee, however customers have been unable to get a full refund even after sending numerous mails to customer support. The company claimed they were out of rechargeable lighters and only have butane refills. They also offer to return half of the money $20, which isn’t a good bargain as refillable butane lighters cost between $2 – $5 each.

The 5 star reviews on buybrightfire.com are fake and not from real verified buyers. Genuine reviews from real buyers labels the lighter a ‘Scam’.

How The Lighter Actually Works

Brightfire lighter doesn’t use new plasma torch technology as claimed. Plasma lighters don’t have a flame, they have a node which shoots from one end to another. Brightfire is a refillable butane lighter with a piezo ignitor, it’s not newly invented and certainly not military material.

If you try to use it with the flame towards the ground, the flame ends up going out because the butane can’t come out anymore.

Pros:

  1. It looks like a torch
  2. Its pretty easy to use

Cons:

  1. It is sold with deceptive advertising
  2. Manufactured in China, not US.
  3. overpriced

Conclusion

Brightfire lighter is falsely advertised and sold as a rechargeable lighter whereas it uses only butane. Aside from the false advertising, the seller(s) also use deceptive marketing to make people think they’re paying less for more by offering a fake 60% discount. In reality, refillable butane lighters like Brightfire cost between $2-$5 each, which is a huge margin from the $39 price tag.

If you’ve already fallen for this scam, contact the store via email cs@toptorches.com or call 1 (888) 863-4529 and request for a 70% refund stating ‘deceptive marketing’.

To help stop spread this deceptive marketing scam, please share this post and also report the fraudulent advertising to –

Report the scam to relevant authorities and organizations. This includes:

  • Internet Crime Complaint Center (IC3): If you are in the United States, you can file a complaint with the IC3 at https://www.ic3.gov/.
  • Your Local Consumer Protection Agency: Contact your local consumer protection agency or the equivalent regulatory body in your country.
  • Better Business Bureau (BBB)

See my latest alert: Aerial Optic LLC Scam

By Judith Davidson

I am Judith Davidson, a Cyber Security Professional. I am the founder, Investigator and Author of Snoopviews.com. I started working as a Cyber Fraud Researcher in 2019 when I saw lots of people falling victims to fraudulent websites pretending to sell disinfectants, masks and wipes during the Covid19 pandemic. Since then, I've saved millions of people from online scams.

Leave a Reply

Your email address will not be published. Required fields are marked *