Is the Coellyo True Tone pH lipstick worth the hype? Like you, I saw the ads which claim this lipstick is a PH self-adjusting lipstick that transforms the lips into your perfect custom shade in seconds.
As a stay at home mom who reviews trending products for my blog, I have learned that when something sounds too perfect, it usually deserves a closer look.
So I decided to test the hype myself. Here’s my brutally honest review of Coellyo TrueTone pH Adjusting Lipstick.
Table of Contents
About the Coellyo True Tone Lipstick
The Coellyo TrueTone pH Adjusting Lipstick is marketed as a color changing lipstick that reacts to your lips’ natural pH level to create a personalized shade. The brand advertises that it hydrates the lips, works on all skin tones, and lasts up to eight hours while creating a unique color tailored to each user.
The lipstick is sold on coellyo.com for around $29. The site also heavily promotes a buy one get one free deal.
However, while reading the fine print on the page, I discovered that selecting the buy 1 get 1 free option actually enrolls customers in a recurring subscription program. Buyers receive the first lipstick, but weeks later their card can be automatically charged again for another shipment. This detail is not obvious unless you carefully read the small print.
Because of this, I decided not to purchase the lipstick from the official website. After doing a bit of research, I discovered that similar pH color changing lipsticks are widely available on Amazon, and the price difference was honestly shocking; $12 – $15.
I immediately placed an order on Amazon.com and it got delivered in 3 days (thanks to Amazon prime membership)
My Experience Using this pH-Adjusting Lipstick
The first thing I noticed was how interesting it looked. Instead of the typical colored lipstick, the balm inside the tube appeared mostly clear with tiny glitter pieces suspended throughout it. It looked more like a glossy lip balm than a traditional lipstick.
When I applied it, the formula glided smoothly across my lips and immediately felt moisturizing. It had that comfortable hydration you normally get from a nourishing lip balm rather than a heavy lipstick.
Within a few seconds, the color slowly began to appear. On my lips it turned into a soft pink shade that looked very natural and flattering. I actually liked how subtle the color change was. It did not look overly bright or artificial. Instead, it gave my lips a fresh and slightly glossy tint that worked well for everyday wear.
The glitter particles inside the lipstick are randomly distributed throughout the tube. Eventually when you reach those sections during application, tiny sparkles appear on your lips. The effect is surprisingly pretty and adds a subtle shine that makes the lips look glossy and healthy.
In fact, a few people even asked me what I was wearing on my lips because the finish looked slightly different from regular lipstick.
Overall, I genuinely enjoyed the look and feel of the product.
Does It Really Last 8 Hours?
This is where the marketing claims start to fall apart a little.
While the lipstick does not transfer easily, the moisturizing effect does not last anywhere near eight hours. I found myself needing to reapply it several times throughout the day to keep my lips feeling hydrated.
If I went too long without reapplying it, my lips eventually started to feel dry and slightly chapped.
So while the lipstick is definitely moisturizing when first applied, it behaves much more like a tinted lip balm than a long lasting lipstick.
Does the pH Technology Actually Work?
Yes, the lipstick does change color when applied. After a few seconds, the clear balm gradually transforms into a pink tint. However, pH lipsticks are not a new invention. They usually contain dyes that react with moisture on the skin and turn into a pink shade.
This means the color may look slightly different on different people, but the result is usually some variation of pink rather than a wide range of unique colors.
So while the color changing effect works, it is not quite the futuristic technology that the ads make it sound like.
A Better Alternative
If you like the idea of a color changing lipstick but don’t want to be fleeced with an overpriced product. I suggest buying this affordable pH adjusting lipstick on Amazon.com. Below is a before and after result.
Is Coellyo Lipstick a Scam?
I would not call the product itself a scam. The lipstick does work and provides a moisturizing tint that many people will enjoy wearing.
However, the marketing around it is clearly exaggerated. The idea that it magically reads your body chemistry and creates endless unique shades is a bit misleading. Most users will simply end up with a similar pink tint.
The bigger concern is the pricing and subscription setup on the official website, which can easily catch buyers off guard.
Pros
- Moisturizing and comfortable to wear
- Creates a natural looking pink tint
- Works well across different skin tones
- Lightweight and glossy finish
Cons
- Does not last six to eight hours as advertised
- Requires frequent reapplication
- Color range is limited mostly to pink tones
- Official website version is significantly overpriced
Final Verdict
After testing the viral pH lipstick myself, I can say that it is a pleasant everyday lip product. It hydrates the lips, creates a subtle tint, and gives a glossy sparkle that looks pretty and natural.
However, it is not a unique beauty product that the advertisements make it appear to be. In reality, it behaves much more like a tinted lip balm that needs occasional reapplication throughout the day.
If you are curious about trying a pH lipstick, I would strongly recommend buying one from Amazon instead of paying the higher price on the Coellyo website.
You will likely get the exact same experience while saving money and avoiding the risk of surprise subscription charges.
while you’re here read my review of this beauty product ‘Luvie Glow Foundation‘