Does LivFresh toothpaste really get rid of plaque and tartar? After my third postpartum dental appointment in a year, and yet another lecture from my hygienist about plaque, I figured it was time to upgrade from my $4 toothpaste.
I kept seeing LivFresh Toothpaste Gel in ads claiming “dentist-clean results at home”, so curiosity got the better of me.
I placed an order directly on Amazon.com as I didn’t want to deal with the shipping hassles of the official website.

About LivFresh Toothpaste
LivFresh Toothpaste is a fluoride-free, vegan dental gel claiming to clean 250% better than regular toothpaste. It was developed by a team of Stanford scientists, including Doctor Dough — a nickname you’ll spot in the marketing.
The product claims to:
- Reduce plaque buildup
- Leave teeth feeling smoother
- Whiten teeth naturally
- Keep breath fresher longer
- Be safe for sensitive teeth
My Experience Using LivFresh Toothpaste Gel
First Impressions
The tube is sleek, the gel is a clear minty green, and it has a subtle, refreshing scent. It doesn’t foam much — which took some getting used to — but the gel texture feels smooth on your teeth.

After One Use
My teeth felt smoother than usual after one brushing. Not quite the post-dentist polish, but noticeably better than my regular toothpaste.
After One Week
I noticed my breath stayed fresher throughout the day, even after back-to-back coffee cups. No sensitivity issues either, and my mouth felt cleaner longer.
After Two Weeks
I could see a real difference. Less plaque buildup, slightly brighter teeth, and that squeaky-clean feel you normally only get after a dental cleaning. I even did the fingernail plaque test (don’t judge me), and there was way less buildup.

Pros
- Fresh, clean feel without irritation
- Breath stays fresher longer
- Noticeable plaque control after one week
- No sensitivity issues
Cons
- Pricey at $25 a tube
- Minimal foaming (if you’re a foam lover like me)
- Whitening results are subtle
Is LivFresh a Scam?
Let’s address the big question that’s probably on your mind: Is LivFresh a scam?
No — it’s not a scam. It’s a legit toothpaste gel backed by solid clinical studies, and it does work. But (and there’s always a but), it’s a premium product with a premium price tag. The marketing might be a little over-the-top, but the formula genuinely leaves your teeth feeling smoother and your mouth fresher.
Does LivFresh really work? In my experience — yes, it noticeably reduced plaque buildup and kept my breath fresh longer than regular drugstore toothpastes.
LivFresh Toothpaste Doctor Dough — Who Is That?
You’ll see Doctor Dough mentioned in LivFresh’s backstory. He’s one of the Stanford scientists who helped develop the formula after decades of plaque research. It’s a quirky nickname, but he is real. I found him listed on Huffpost.com as a Clinical Director of the Piedmont Hills Dental Center in Northern California.
Alternatives
If you don’t want to drop $25 on toothpaste, I recommend Burt’s Bees Purely White Fluoride-Free Toothpaste on Amazon.com. It’s under $6, freshens breath, is gentle on sensitive teeth, and leaves your mouth feeling clean. It won’t prevent plaque the way LivFresh claims to, but it’s a reliable, budget-friendly option.
Final Verdict
Would I buy it again?
Yes — but not as my everyday toothpaste. It’s a great splurge when I want my teeth to feel extra clean without scheduling a dentist appointment.
Is LivFresh a scam? No.
Does LivFresh really work? Yes — just be ready to pay premium pricing for premium results.
Tried LivFresh? Got a question? Drop a comment or message me. Always up for a good product chat