Yes, it is a scam. The clothing brand ‘Lucy and Yak’ presently has no 90% off sales on its collections. Beware of social media Ads that use enticing phrases like ‘everything for as low as $2.99’ ‘Lucy & Yak whole store promotion for only 3 pounds’, ‘90% off’ etc. It’s not a legit sale nor from the brand. .

Here’s a detailed article on how the scam works and how to stay protected.

Exposing How The Scam Works

The Lucy and Yak scam targets lovers of the clothing brand using social media like Facebook Ads, Instagram ads, etc. Words like ‘limited sale’ ‘everything for as low as $2.99 only today’ are used to create a sense of urgency and make people fall for the fake sale without due diligence.

Once people click on the Ads, it redirects them to a spoofed Lucy and Yak website. The brand’s logo and product inventories are used to make the fake clearance sale look authentic. After orders are placed, customers do not hear from the online store.

The fake Lucy and Yak websites either send dubious tracking info or nothing at all. No items are delivered, and all efforts to speak with the customer support are futile.

This scam sale takes the exact format of the fake Sam Ash Closing Sale presently trending. Like the Sam Ash Guitar scam, the goal of this scammers is to defraud unsuspecting online shoppers.

Why you should Protect Yourself from This Scam

The Lucy and Yak Sale Scam on Facebook falls under the category of online shopping scam. The scammers use impersonating tactics to make people think they’re shopping from a legit Sam Ash online store.

The websites are all recently registered, lack reputation, has no legal pages, and might have some sort of malware running in the background. Aside from failing to deliver the items bought, this scam could also involve the following frauds;

  • unauthorized charges on credit cards
  • Automatic VIP membership subscription – Some dubious online stores often add customers into a subscription plan without their notice. Victims get charged a monthly subscription fee for unwanted items such as online health magazines etc.
  • Malware infestation to steal customer’s data

What To Do If You Fell For The Lucy and Yak Scam Sale Online

Cancel your credit card

Immediately call your financial provider and cancel your credit card. By so doing, the credit card details you used for your transaction on would become null and void.

Request for a new card

After the old credit card has been cancelled, ask for a new card, it doesn’t cost much to get one.Your credit card issuer will issue you a new one with different numbers.

Report the Fraud To Relevant Authorities

Report the scam to relevant authorities and organizations. This includes:

  • Internet Crime Complaint Center (IC3): If you are in the United States, you can file a complaint with the IC3 at
  • Your Local Consumer Protection Agency: Contact your local consumer protection agency or the equivalent regulatory body in your country.
  • Better Business Bureau (BBB): File a complaint with the BBB if the online store is based in the United States.

Where to find Legit Lucy and Yak Sales Online

Discount sales on Lucy and Yak inventories are available online only on – the official website for the clothing brand. The deals are posted on various collection categories with coupon codes.

However, it’s worth noting that the discounts aren’t up to 90% as seen online by fake closing sale websites.

How To Spot Fake Clearance Sales

Check the Company’s Social Media Accounts & Official Websites

The first step you should take is finding out if the giveaway has been posted on the company’s social media accounts. If it hasn’t, the giveaway is likely a scam.

Check For Grammatical and Spelling Mistakes

Scan the clearance post. Do you notice bad grammar, missing words, or spelling mistakes? These are red flags for a scam. Any company can make a minor mistake when typing out a win notification. However, multiple or glaring errors are a bad sign.

Check Website Registration Age

How old is the website? The domain age of a website tells a lot about a store’s legitimacy or transparency. Websites below 6 months old are often considered unsafe. You can find out a website’s age by checking on ( a free domain checker tool)

Find Out If The Website Used Has SSL Encryption

find out if the website is secured with SSL encryption. (https and padlock symbols). If the padlock symbol doesn’t appear near the website’s URL, then it means your personal and financial information is at risk at the store.

Search for Reviews Online

Are there reviews or posts about the clearance sale online? It’s common for various news outlet to carry information about legit discount sales. By searching for reviews online you could also come across warning posts or complaints.

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By Judith Davidson

I am Judith Davidson, a Cyber Security Professional. I am the founder, Investigator and Author of I started working as a Cyber Fraud Researcher in 2019 when I saw lots of people falling victims to fraudulent websites pretending to sell disinfectants, masks and wipes during the Covid19 pandemic. Since then, I've saved millions of people from online scams.

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