This 2024, is back with another ‘pay for only shipping’ free coupon code for its jewelries. While this offer is tempting, the online jewelry store already has a bad reputation since launching in September 2023.

If you’re considering shopping from, here’s what to expect, red flags, pros, and and tips on how to spot scam online stores.

Is Felidra Jewelry a Scam?

It’s not really a scam per se, as the store actually delivers items ordered. However they engage in shady business practices that can be classified as ‘Scam technique’ or deceptive marketing.

The first crime is the false price quoted below the jewelries displayed on the store. It’s an over-exaggerated price, as the jewelries are not worth the price stated. They’re rather imitations made from cheap materials that easily tarnish. The exact jewelries are sold for as low as $5 on ecommerce sites like AliExpress, AliBaba, etc.

Secondly, the story of an ex-employee getting fired and leaking the store’s 100% free coupon code is fake. It’s just a marketing tactics to make people think they’re getting an item for ‘free’ whereas the money they’d spend on shipping fee covers the actual price of the item plus shipping. So in the end, buyers would receive jewelries not worth the shipping fee paid to receive them.

Meanwhile, this ‘ex-employee leaked free coupon code’ has been used by numerous online stores in the past. Sadly it’s a bait that people keeps falling for.

What to Expect when shopping from

Just like 2023, here’s what to expect when order Felidra jewelry;

  • Delayed shipping & Delivery – Unlike the 7-12 days promised on the website, the products actually take more than three weeks to arrive.
  • Dollar Store Quality – As stated earlier, the jewelries are not up to $12 paid for shipping. They’re at best dollar store quality and easily tarnish.
  • No Refunds – does not grant refunds of any kind especially if the item had already been shipped.

Where is Felidra Jewelry Store Located?

Felidra is located in China. The jewelries are shipped from a warehouse in Hong Kong, this takes 3 – 4 weeks to arrive in the US or UK.

Red Flags

  • No social media pages
  • No telephone number for customer support
  • Negative reviews online
  • Anonymous owner(s)


  • Affordable jewelries

Tips on Spotting Online Shopping Scams

Aside from the obvious too good to be true discount sale, here are other ways to identify a scam website;

Check Website Registration Age

How old is the website? The domain age of a website tells a lot about a store’s legitimacy or transparency. Websites below 6 months old are often considered unsafe. You can find out a website’s age by checking on ( a free domain checker tool)

Find Out If The Website Has SSL Encryption

find out if the website is secured with SSL encryption. (https and padlock symbols). If the padlock symbol doesn’t appear near the website’s URL, then it means your personal and financial information is at risk at the store.

Verify The Business Address

Does The website provide return address? If Yes (Copy the address and paste on your browser. Google map would show if it is a real warehouse address or a residential address) If the address has also been used by other websites you’d see reviews in search results.

Search For Reviews Online

Are there customer reviews online? (It is advised that you sit it out if there are no customer reviews of the store. However if you’re not patient enough to wait you can send a mail to us to verify if the store is legit)

See Also; scam

By Judith Davidson

I am Judith Davidson, a Cyber Security Professional. I am the founder, Investigator and Author of I started working as a Cyber Fraud Researcher in 2019 when I saw lots of people falling victims to fraudulent websites pretending to sell disinfectants, masks and wipes during the Covid19 pandemic. Since then, I've saved millions of people from online scams.

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